Google recently published their annual Webspam Report and as everyone expected, they’ve pretty much discussed the number of spam reports that they’ve got and the number of spammy websites they’ve encountered every single day.
Let’s have a look at some of the key points mentioned in this report and our take on this matter.
Are we shocked by this figure? No. Actually, we are all expecting something a bit higher, but of course, Google cannot catch all the spammy websites and there are a few who managed to get away with it.
In a sense, this is pretty much accurate because if you’ve tried searching for something in Google, the top results would be reputable websites. There are instances where spammy websites will get through the search engines, but it is not a regular occurrence.
Paid links and link exchange are not as rampant as they were in the past. But, they still exist. Google already made some updates regarding this in the past and these paid links and link exchanges have been less effective.
Scraping became a thing of the past because Google decided to focus on unique and high-quality content. Scraping is the same copying the work of others and you are not really creating your content.
Google has been trying to fight spammy sites for a long time and they’ve managed to neutralize them in the past few years.
It seems like Google has continuously prevented spammy websites from appearing at the top results. You will still find them in the lower places though as Google did not deindex them.
They did mention that they’ve messaged a lot of website owners about these issues so they are probably expecting them to make the changes needed to prevent spams.
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