Social Media

Join the conversation and reap the benefits of direct engagement with your audience.

Social media: the marketing tool you love to hate

I have no idea how to grow our social media audiences.
Our posts get little to no engagement.
I’m worried that all of our posts sound salesy.
I know we should be on social media, but I don’t really know what our goals should be there.”
What collateral should we create for our social media audiences?
How do we get people to stop scrolling?
I don’t know what my audience wants to see!
How do we target new audiences on social media?

Harness the power of social media

Keeping up with all the relevant social media platforms can be exhausting. Each one has its own purpose and character, as well as unspoken rules for interaction. At Roava Digital Marketing, we stay current on all social media platforms to create strategies that:

  • Grow your social media followings with users in your target audience.
  • Create engaging posts to net likes, comments, and shares!
  • Help you balance content and entertainment with self promotion in your posts.
  • Clearly identify your goals for social media marketing.
  • Develop the right collateral for your audiences across different platforms.
  • Grab users’ attention to stop the never-ending scrolling.
  • Identify what your audience finds appealing.
  • Help you successfully target new audiences.

Proceed with caution

There’s no denying it – social media represents a golden opportunity for brands to engage with their audiences like never before. It’s also a double edged sword that should be wielded with care. It can skyrocket your sales with massively enhanced exposure and positive image generation, or it can ruin your brand when a snafu is shared, reshared, and discussed endlessly over multiple platforms in less than 24 hours.

At best, a poor social media strategy will waste time while yielding lackluster results. A well-planned strategy can help you engage with and grow your audience, stay top of mind, and form a relationship with your prospects. A solid strategy is essential to reap the benefits of social media without falling victim to its many pitfalls.

Social media services to connect you with your audience

Instead of aimlessly posting on social media with no clear strategy, come to Roava Digital Marketing for an intelligent social media plan and implementation. Our social media services include:

Current Social Media Performance Audit – Are you already on social media? We can analyze how it’s going and help you rethink your strategy as needed.

Social Media Objectives – We’ll start by identifying your goals for social media, making sure they are SMART: Specific, Measurable, Achievable, Relevant, and Timely.

Social Media Engagement Strategy – We’ll create a social media strategy aligned with these objectives, based on your audience’s usage habits.

Social Media Monitoring – We’ll keep a finger on the pulse of your social media efforts while you go about regular business.

Audience Insights – Gain valuable understanding of your current and future audiences with our insights.

Social Media Post Design – In addition to helping you decide on a schedule, we can also design and write all social media posts.

Social Media Surveys – We create and implement tools to capture data from your audiences.

Growth Strategy – We grow your social media audiences intelligently.