Content Marketing Services
Gain the loyalty of your audience, drive inbound leads, and enjoy a significant SEO boost.
Content marketing can be tricky to master, but once you’ve got the flow it yields massive returns compared to outbound marketing. We can analyze your audience to form a strategy and help you put out content that is:
When you think of marketing, do you picture cold calls, unsolicited emails, banner ads, and commercials? Those are the methods of the past, and times have changed! Many people find these outbound marketing strategies bothersome and intrusive. Today, consumers prefer brands that offer them value. They want to form a relationship with a company that cares about them.
Content marketing does just that – it provides free, valuable content to your audience. Blog posts, podcasts, newsletters, webinars, and eBooks are all examples of content marketing. Instead of pushing your product, the goal is to offer advice, information, and even entertainment. By doing this, you build a positive brand image and generate loyalty in your potential customers. Not only will they see your brand as a helpful expert they can look to for advice, but when the time comes to make a purchase, they’ll also be significantly more likely to choose you over the competition.
Content marketing has a catch: you can’t just release sporadic content when you have time. It needs to be a consistent, long-term effort that adapts to trends and data. At Roava Digital Marketing, we can develop a well-researched content marketing plan with a schedule, then help you implement it and track its effectiveness. Our content marketing services include:
Content Strategy – We form a strategy based on your audience’s needs, then plan your content marketing schedule, topics, and delivery.
Content Writing – Leave the writing to us! We produce high-quality content with an industry-specific voice.
Content Amplification – We use both paid and organic methods to put your content in front of your audience.
SEO Content Setup – Your content will be optimized for SEO, with keyword rank tracking.
Content Campaign Tracking – Once your content marketing campaign is launched, we monitor its effectiveness, analyze the results, and report back to you.
Lead Generation – We help you leverage your content to acquire more leads.
Email Setup – Certain content lends itself well to email marketing. We can help you choose and send content to existing audiences.